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Included in Business plan

Marketing Hub

A real CRM for professional services firms — that never touches your books.

Contacts, companies, tags, segments, campaigns, sequences, an activity timeline, and CSV import. Built right on top of CherryWorks Pro. Built to keep marketing data and billing data in completely separate worlds.

14-day free trial · Included in the Business plan · Pick Business at signup or upgrade any time

The differentiator

Prospect / Client Separation

Marketing prospects live in physically separate database tables from your billing clients. There are no foreign keys between the two, so a marketing lead can never silently be invoiced, reported on, or paid out as a client.

No cross-contamination between marketing and billing records — by design.

Promoting a prospect into a billing client is an explicit, audited step you take. Never an automatic side effect. Never a sync job that ran at 2am.

Marketing Hub

marketing_contacts

marketing_companies

marketing_activity

Billing

clients

invoices

payouts

No foreign keys · No silent sync

Promotion is the only bridge — and it’s a deliberate, audited action.

The full Marketing Hub tour

Eight surfaces. Everything you need to bring leads in and walk them to a signed engagement — included in the Business plan.

Contacts

A real CRM for the people you’re trying to win

Every prospect, every interaction. Names, emails, phone numbers, custom fields, tags — and a complete history of every campaign, sequence step, and reply.

  • Unlimited prospects, separate from billing clients
  • Custom fields, notes, and tags
  • Inline edit, bulk select, bulk tag
  • Promote a prospect into a billing client when they’re ready
Companies

Group contacts by the firm they work for

A lightweight company record per prospect organization. Industry, domain, notes — and every contact at that company in one view.

  • Unlimited companies
  • Group prospects by employer
  • Industry, domain, custom fields
  • Roll up activity across the whole account
Tags

Label every prospect by source, stage, or fit

Create as many tags as you need. Attach them to any contact. Use them to power segments, campaigns, and sequences.

  • Unlimited tags · color-coded
  • Bulk tag from any list view
  • Live counts per tag
  • Drives segments and campaign targeting
Segments

Save the queries you reuse every week

Combine tags, company attributes, and last-touch dates. Save the result as a segment. Send a campaign or enroll a sequence with one click.

  • Compose AND/OR rules on tags, fields, and activity
  • Live counts as you build
  • Reuse across campaigns and sequences
  • Edit anytime — segments stay dynamic
Campaigns

One-off broadcasts to a segment, scheduled or sent now

Compose your email, pick a segment, preview the recipient count, and send. Track opens, replies, and bounces in the activity feed.

  • Plain-text or rich HTML
  • Live recipient count preview
  • Schedule for a future send time
  • Open, click, reply, and bounce tracking
Sequences

Multi-step automated outreach that knows when to stop

Drip a series of emails over days or weeks. Sequences pause the moment a prospect replies, unsubscribes, or is promoted to a billing client.

  • Unlimited steps with custom day delays
  • Auto-stops on reply, unsubscribe, or promotion
  • Per-step open/reply analytics
  • Re-enroll segments any time
Activity Timeline

Every touch, in order, on one page

Open a contact and see every email sent, every open, every reply, every tag change, every sequence step — in chronological order. No more piecing the story together.

  • Unified timeline per contact and per company
  • Filter by event type
  • Click any event to jump to the source
  • Audited — never deleted, never silently changed
CSV Import

Bring your existing list in 60 seconds

Upload a CSV, map your columns, preview the result, and run. Dedupes by email and refuses to overwrite a billing client by accident.

  • Smart column auto-mapping
  • Live preview before commit
  • Dedupe by email and domain
  • Never touches your billing clients table

Built for the way professional services firms actually grow

Three patterns we see every week. Marketing Hub handles all of them out of the box.

Tax-season nurture

Import last year’s leads, segment by tier, drip a 5-step educational sequence, and watch warm replies show up two weeks before the deadline.

Webinar follow-up

Tag webinar attendees on import, send a same-day thank-you campaign, then enroll them in a discovery-call sequence that auto-stops the moment they reply.

Referral pipeline

Tag every referral, watch the activity timeline, and promote the qualified ones into billing clients with a single audited click.

Included

Marketing Hub — included in the Business plan

The full prospect-to-client layer on top of CherryWorks Pro. Bring leads in, segment them, run campaigns and sequences, and promote them into billing clients on your terms.

Prospect / Client Separation: marketing prospects live in separate database tables from your billing clients — no foreign keys, no cross-contamination between marketing and billing records, by design.

Contacts & Companies CRM
Tags & Segments
Campaigns
Sequences
Activity timeline
Bulk contacts import

Included in

Business

No separate add-on charge

Pick the Business plan and Marketing Hub turns on for your whole firm from day one.

See Business plan pricing

14-day free trial · Marketing Hub included on Business

Marketing Hub FAQ

Bring leads in. Keep your books clean.

Start your CherryWorks Pro free trial on the Business plan and Marketing Hub is on from day one. 14 days, full access.